The Digital Farmer

As population grows we need to find a way to produce much more food, with less resources in a more sustainable way. The first major step-growth in agricultural production happed more than 100 years ago with the advent of nitrate based mineral fertilizer. Already then Yara played a pivotal role.

As our challenges grow we need new tools to even maintain, let alone improve the way we grow food. We believe Digital Farming is one key answer to these challenges.

Digital disruption can unlock multiple benefits for the farmer. As a consequence, the farmer has many more opportunities to optimize:

  • More insights and information to informed decision making
  • Granular optimization down to sub-square meter level
  • Computer-driven decision support, basing complex decisions on facts and simulation
  • Ability to access information

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